Case studies

Taste The Change

Anuga, the world's leading food fair for the retail trade and the food service and catering market, invited around 160,000 trade visitors from 192 countries to Cologne. During fairs, taxis transport 3 times more persons than usual. Egypt Expo and Convention Authority used this as an opportunity to advertise their anuga presence, in a campaign conducted by TAXi-AD International. The colorful pictures and the Door Cover format showcase Egypt's outstanding food.

Herzlichst Zypern

Cyprus Tourism Organisation advertised the beautiful country with a long-termed taxi advertising campaign in Germany's 13 major cities, including, Berlin, Düsseldorf, Frankfurt, Hamburg and Munich. "Are there only Cyprus taxis in berlin?", "I also want to have sun & beach" or "beautiful colors - really eye-catching!" were general rections to huge campaign. Especially the warm colors gained high attention nationwide.

Pay Your Taxes!

We all have to pay our taxes. but some people just need a little reminder! The Nigerian government lunched a huge scaled taxi advertising campaign to attack this matter, conducted with TAXi-AD International. The green taxis were equipped with side door advertising and catchy taxi tops.
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